Sugar Skateboard Co. was established in 1999 in West Los Angeles, California as an independent skateboard brand. Created from ground up by skateboarders for skateboarders. In 2004, Sugar Skateboards released its first video - Landing Primo. In 2007 Sugar's 2nd video was shot on locations in USA, Mexico and Europe. In 2012 Sugar team keeps exploring new spots, new Sugar video in the works - VIVA LA SUGAR. Stay Tuned.